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Apple New Products this Spring

In this report, the analysts assume that Apple will release iPhone 5se, iPad Air 3 and MacBook in the beginning of this year 2016. Meanwhile, the analysts also provide some assumption for those new devices such as marketing aspects.

Release iPhone 5se this Spring:




The information of new 4 inches iPhone becomes more and more in the social media area. Before some information indicated that the device called iPhone 6C, and then became iPhone 5E, the new information became iPhone 5SE. Are there new 4 inches iPhone device?


The new information points out that new 4 inches iPhone LCD screen will be named iPhone 5SE, which upgrades iPhone 5S. This device will add NFC approach connection function and support VoLTE. The test model is A1622 and A1723. For configuration, this device includes the A9 version of the processor. It has two version of storage 16GB and 64GB. The battery is 1624mAh. The buyers can choose three colors which are similar to iPhone 5S.


In recently generation iPhone conference, Schiller does the presentation on the stage to explain iPhone new innovation, feature, selling point, and price. No one can compare with him to know what iPhone movement is. When the people asked whether Apple will release the small size of iPhone, Apple did not give any direct answer. However, he already noticed this information and not deny to exist small size of iPhone. The answer he gave that the market needs the surprise. Certainly, Schiller mentioned that Apple is very carefully to provide the new device and to pick up the perfect timing.


The analysts indicated that Apple adjusts new 4 inches iPhone in 2016. Even though 4 inches iPhone paid more attention to it, but we think whether it is the body design or hardware specifications and this product cannot be called new innovation. From another point of views, the sales of iPhone 5S will be affected. Therefore, Apple would minimum 4 inches iPhone from 18 million around 20 million to change 10 million around 12 million.

MacBook Keeping Growth:




For MacBook, Apple has successfully expanded in the business market. Therefore, the product of MacBook manufacturer line will keep increasing. It is the highlight in 2016. The first three months of upgrading will play the role of boosting.


The analysts believe that the product line will improve Apple increasing, and foresee improvement in the business section. The new products of sales conference will increase very fast in June. The suppliers of Apple, SZS, and Casetek, also will gain the profit from these release products.


Although new Macbook will be coming soon, but we cannot define what the specification is. Apple has been waiting for new Intel “Skylake”.  This new platform can bring 10% to 20% general performance and 16% to 41% set of significant performance. The special design 14 nm structure, the function also can improve.


The notebook platform with Skylake processors will improve the battery of device over 30% increasing. In the report, the analysts did not mention the new MacBook or bring another improvement on the other aspects. However, someone also pointed out that new MacBook will bring more benefits in the beginning of the year 2016. The time was almost coincidence on the release conference


On November last year, the news pointed out that Apple releases new MacBook Air on WWDC 2016. The size of the device will expand maximum 15 inches and minimum 11 inches.

iPad Air 3 Coming Soon




The analysts assumed that Apple will release new iPad Air at the beginning of the year. In 2015, Apple upgraded iPad Mini 4 and iPad Pro, but the manufacturer line of iPad Air have not any updated. On October 2014, iPad Air 2 had A8X SoC, but other aspects did not have any upgrade. Therefore, the sales of iPad went down and never stopped. Most of the analysts do not think that the sale of iPad can gain the more benefit.


Now, the design of iPhone Air 3 does not have any information in the social media. Although we expect that Apple can bring more surprised, but we cannot expect much changing in this device. Apple still keeps the size of iPad and the body will become thinner, but iPad Air 2 is already thinner enough. In the analysts’ point of views, Apple has not to spend more time to do any external changing. However, they can improve the internal and battery.


Except 9.7 inches of the screen, iPhone 6S has already used 3D Touch, so it will have the same function on the iPad Air 3. According to the information, iPad Air 3 probably has 2334×3112 resolution display 4K level, which compares 2048×1536 resolution display of iPad Air 2 to step into big movement, but the truth remains to be verified.


For hardware aspect, iPad Air 3 would have a new and fast processor. The iPad Air 2 already used A8X processor. Also, iPad Pro used A9x. Therefore, The iPad Air 3 would install A10 processor. Otherwise, RAM could improve into the new device. Even though iPad Air 2 already has 2GB RAM, but iPad Pro has 4GB RAM. Because iPad Pro focuses on the professional group such as designer, iPad Air 3 would have 3GB which is not impressed.


In addition, Touch ID will continue showing up. Meanwhile, there has some information said that iPad Air 3 will enhance 13-million-pixel camera with LED flash. The front camera would also improve into 5-million-pixel or 8-million-pixel.